Kick in the pants

This award draws attention to companies or organisations who need to communicate in plainer English.

The 2012 winner is The 'coalicious' Coalition Government

For ‘Pastygate’.

This year’s winner of the Plain English Campaign’s ‘Kick in the pants’ award is the Coalition Government, for, in particular, ‘Pastygate’, which, apart from being a terribly judged introduction of a tax on hot food, was pretty baffling stuff. As Labour MP John Mann suggested at the time: ‘It is an extraordinarily complex situation when you are having to check with the Meteorological Office on whether or not to add VAT on pasties in Greggs’.

And it’s perhaps worth remembering that an already great Olympics was improved that bit further when George Osborne was booed relentlessly.