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About us

We believe that everyone should have access to clear and concise information.


Since 1979 we have promoted the use of plain English and fought against gobbledygook, jargon and misleading public information. Our commercial services, which include editing and training, are based on research carried out, and principles developed, since the mid-70s.


The campaign officially began after founder Chrissie Maher OBE publicly shredded hundreds of official documents in Parliament Square, London. We have worked with thousands of organisations, helping them make sure the information they provide is as clear as possible for the intended audience.


In 1990 we launched the Crystal Mark, our seal of approval for the clarity of documents. The first mark of its kind, it now appears on tens of thousands of documents.


Check out our list of organisations which currently have a Crystal Mark on one or more of their documents.


Our staff


History


Chrissie's story