Fighting for crystal-clear communication since 1979
This is an annual award, given to what we consider to be the clearest website of the year.
The 2012 winner is National Trust for www.nationaltrust.org.uk
The National Trust website is a fine example of an accessible, readable and easily navigable website. It’s user friendly and attractive, with a clearly and cleverly constructed front page which contains well-spaced text and images. The use of colours and fonts is also particularly easy on the eye, and the overall effect is that of a highly professional website that offers a fitting companion to a fine organisation.
Our judges look for a site that:
The contest is open to any website except those that Plain English Campaign's editing staff have worked on, or those with our Internet Crystal Mark.